Spring Conference 2009
Acclaimed Author Malcolm Gladwell to Speak at Distinguished Lecture Series
Malcolm Gladwell has an incomparable gift for interpreting new ideas in the social sciences and making them understandable, practical and valuable to business and general audiences alike.
Malcolm’s most recent book promises to have an even greater impact on both business and society. In Outliers: The Story of Success, Malcolm suggests an exciting new approach to helping people succeed by using the factors that really foster success. Outliers debuted as a #1 bestseller for The New York Times, The Wall Street Journal, The San Francisco Chronicle, Barnes & Noble, and Publisher’s Weekly.
With his first book Malcolm embedded the concept of The Tipping Point in our everyday vocabulary and gave organizations new tools for understanding how trends work. In his second book, Blink, he analyzed first impressions — the snap judgments that we all make unconsciously and instinctively — and he explores how we can master this important aspect of successful decision making.
Malcolm is a staff writer for the New Yorker magazine. His editor describes his work as a new genre of story, an idea-driven narrative that’s focused on the everyday and combines research with material that’s more personal, social and historical. he was previously a reporter for the Washington Post.
When:
April 14, 2009
Where:
UTPB Gymnasium
Cost:
FREE
For more information, please call 432-552-2850.
Program Sponsors:
